888 Expansion into North America Punctuated by New Canada iGaming License


Lee R. - March 3, 2022
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The CEO of 888 was effusive in looking forward to the new opportunities offered by a fresh Ontario licence.

On the inception of widespread, full-tilt market operations in the massive Canadian market, leading global online betting company 888 has secured one of the first major licences for Canada.

New Licence

The iGaming licence was awarded by Canada's online gaming Authority Alcohol and Gaming Commission of Ontario, which controls online games in the multi-billion jurisdiction.

Bringing New Technology

With Canada's long-awaited and newly regulated market set to launch full tilt on April 4, 888 is now officially preparing to offer its leading innovative and rich 888 casino, 888 sports, and 888 poker product content on a widespread basis to players all across the province of Ontario. This will bring 888's leading proprietary technology to the major Canadian province's massive swath of players.

Key Growth Measure

Ontario's licence approval is a key component of 888's growth strategy. With strong brand awareness of its offerings across Ontario already, 888 can now look forward to providing more engaging and locally adapted content to Canadian players.

Full Expansion Profile

The expansion of 888 continues unabated with the licences, which brings 888 19 total licenses globally. These markets include 7 North American markets in US states, with revenue from North American regulated and taxed markets representing 74 percent of 2021 revenue.

CEO Speaks

CEO of 888 Holdings Itai Pazner lauded the new licences and their ramifications:

"We are delighted to have been awarded a licence by the AGCO and look forward to launching in the market when it officially opens.

Reaching More Customers

Pazner re-affirmed his organisation's commitment to reaching large new customer bases as well:

"As a group, our focus is on strengthening our presence and offer to customers across key regulated markets. Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely strategically important milestone for us.”

Perfect Synchronicity

The timing couldn't be better for Pazner:

"As we prepare for launch in the coming weeks, we are excited to bring all of 888's leading products and games to new audiences across the province, providing our unique and differentiated experiences to players."

Outlook

The diversity and well-rounded nature of 888's strengths look like the ideal opportunity to gain a leading foothold in the massive market that Canada is about to manifest as.


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