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The emerging Canadian jurisdiction of Ontario has landed another major operator through a dynamic joint partnership agreement between Kalamba Games and Bragg gaming.
Kalamba’s Expansion
The distribution deal for Kalamba Games to launch in newly-regulated Ontario via a partnership with Ontario-based Bragg Gaming is a key step in Kalamba’s current organisational mission to boost growth across key jurisdictions.
The Deal
The Ontario market entry brings a vast selection of leading Kalamba titles to Canadian players for the first time.
Kalamba games will be distributed to local operators through Bragg via a single integration that will see content from Bragg’s Oryx Gaming and Spin Games divisions deployed through Bragg’s Remote Games Server (“RGS”) technology.
Bragg’s Local Position
Bragg has rapidly established a strong foothold in the Ontario region by providing proprietary and third-party games to the market since going live there in April, with Bragg’s initial offerings gaining a popular response.
The Appeal of Ontario
The Ontario region beckons to Kalamba as a fertile opportunity to expand its reach further, with the launch there accelerating Kalamba’s recent rise to the top of the iGaming space as a content and technology provider.
Kalamba’s Advancing Tech
Kalamba’s technology is also evolving rapidly: the Malta-and Krakow-based gaming tech powerhouse recently launched in-house RGS BullsEye; in-house analytics platform Stargazer; and a wide new range of promotional tools.
Kalamba’s Key Content
Kalamba’s main gaming content updates are led by a wealth of commercially successful slot releases.
Strong Year
Kalamba’s expansion has been in motion for the last 12 months and has seen Kalamba gain certification across a string of regulated markets.
Kalamba Spokesperson Comments
Of the latest foray into Ontario, Kalamba Games CCO Andrew Crosby expressed his organisation’s excitement at “furthering our existing relationship with the Bragg Gaming Group and seeing our unique and innovative range of slots introduced to another new market.”
Bragg’s Local Distribution
Crosby looked forward to leveraging Bragg’s “established position” in Ontario’s market to deliver titles to regional operators and seeing player reactions to the new offerings.
Bragg Leader Speaks
Group Director of Content at Bragg Doug Fallon defined one of his organisation’s key strategies as “delivering high quality and engaging titles through key partner studios.”
Fallon further lauded Kalamba Games’ innovative game mechanics and looked forward to Kalamba’s “range of dynamic games” resonating with North American players.
Outlook
The combination of powerful technology streamlining the delivery of advanced content, the strong early foothold Bragg has established in the frontier Ontario region, and the high quality of Kalamba’s gaming content should have this partnership trending up rapidly.
