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CFL Tightens Online Sports Betting TiesPublished November 20, 2011
Canadian Football League signs new partnership with Bodog gaming site.
The Canadian Football League continues to strengthen its ties with the egaming community. This week it inked a three-year deal with Bodog that will see the online poker and fantasy games site serve as its sports gaming and poker partner.
Attracting Fantasy Players
The Canadian Football League and its eight franchises have proved popular with fantasy football fans and sports fans in general in Canada, many of who prefer the three-down version of football over the flashier US-based National Football League.
This deal includes various competitions and prizes. The highlight of these promos is the season-long CFL Parlay Pick’Em Contest, which offers fans the chance to win an all-expenses paid trip for four to the Grey Cup, just buy picking winners against the spread every week.
"Good for our fans"
CFL official Adrian Sciarra said fantasy leagues are a huge part of how the league’s fans interact with their favorite teams, adding that signing with Bodog.net – “a recognized leader in fantasy gaming” – is good news for our league and for our fans.
This three year deal between the CFL and Bodog makes the free-play sports gaming and poker site the exclusive partner of the league for the next three years. The deal includes digital advertising, in-stadium advertising, and field logo and stadium signage at all play-off games and the Grey Cup.