In the blooming Canada market, the first-ever affiliate program has gone live with an integration between payments provider Paysafe and Canadian operator Ontario Lottery & Gaming Corp.
The program creator is Paysafe's Income Access IS business unit, which has created the first program for any Canadian provincial lottery with the fresh launch of the Ontario Lottery & Gaming Corp (OLG)’s affiliate channel.
The winning technology is being powered by IA’s Canadian affiliate management team, with the new OLG.ca affiliate program managed by Income Access affiliate software representing another step forward for the leading integration taking place between service providers and parent companies in this new era of iGaming.
OLG's new link to Income Access represents the latest step in a long-standing partnership with Paysafe, though the Income Access department was originally founded in Montreal in 2002. Until now, Paysafe has processed payments for OLG.ca since the online gaming brand’s launch in January 2015.
Unique OLG Technology
Canada's maiden affiliate program paves the way for affiliates in Ontario; across Canada and internationally to promote play within Ontario, and offer unique OLG.ca features such as iCasino and sports-betting on PROLINE+ to global audiences.
Social Reinvestment Component
Participating affiliates will participate in the unique social investment program that OLG has established, linking affiliates directly to OLG.ca's historic reinvestment of 100% of profits into the province; while also inheriting further OLG.ca brand reach including digital channel; TV; OOH; print media and radio.
The IA Advantage
Direct interactive benefits that affiliates will enjoy include support from the Income Access team of Canadian affiliate managers, whom are fresh off supporting expansion across U.S. iGaming and state lottery affiliate channels.
The integration of OLG.ca within the Income Access platform brings participating affiliates powerful technological tools such as OLG.ca's superior tracking and reporting technology and deployment of data-driven affiliate campaigns across multiple channels, including offline.
Paysafe Leader Speaks
Paysafe Income Access VP of Operations Geoff Smorong cited the pride of his company's “deep Canadian roots” in launching the country’s first “provincial lottery and gaming affiliate program.”
OLG Head Speaks
OLG Chief Digital and Strategy Officer Dave Pridmore looked forward to supporting OLG's ongoing delivery to Ontario residents of “market-leading customer experience and products that are available at OLG.ca.”
Of the full reinvestment into the community, Pridmore concluded “when you play OLG.ca, you play for Ontario.”
The OLG-Playsafe project has all the makings of a model for the ideals of iGaming--to enrich the communities of the jurisdiction in which iGaming is offered.