Poker on television is all the rage these days, but it seems everything that gets produced is tailored toward the huge American market.
But all that is about to change with the announcement that Canada is set to get its very own poker network Canadian Poker Player Television, a new online channel brought to you by HeadsUp Entertainment.
HeadsUp already has a strong association with poker given its work on the Canadian Poker Tour and Canadian Poker Player Magazine, which will work with the new network. And sponsors have been quick to sign up as well, including 888 Poker.
"There are so many amazing players and stories that we find on tour", HeadsUp President Kelly B. Kellner said. "Both the magazine and our online network will give players from across the country a forum and showcase as we strive to build new poker superstars."
The company has already signaled its intentions for the new online poker channel, having created over 20 hours of programming, including coverage from Canadian poker events and featuring poker professionals such as Phil Hellmuth, Joe Hachem and Gavin Smith, and celebrity player Jennifer Tilly.
The network is scheduled to be launched on March 5, with streaming available of programs as well as the option of viewing archived material.
With an estimated 3,500,000 poker players, Canada ranks second in the world for online revenue in the poker industry. So it's only fitting that this project is going ahead.