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Sports Betting Courtesy of Paddy PowerPublished December 18, 2011
Irish bookmaker to provide BCLC's sports betting services.
British Columbia Lottery Corporation (BCLC) provides government sanctioned lottery, casino and bingo services in British Columbia.
Paddy Power is Ireland's largest bookmaker, with online casino, poker and bingo divisions as well.
And now Canadian sports betting fans will enjoy Paddy Power's sports betting services through BCLC, as the two companies have reached a deal for Paddy Power to supply product, pricing and risk management services to BCLC's online sports betting business.
The deal begins in the summer of 2012, and will last for three years. It was sanctioned by the Gaming Policy and Enforcement Branch of British Columbia.
Now not only do British Columbia residents enjoy online sports betting, poker, bingo and casino games. They can enjoy the best quality online sports betting, poker, bingo and casino games!
With the deal, Paddy enjoys a foothold in the North American market, a first for the Irish company, which will likely serve it in the future as the global online market continues to regulate and the company looks to further expand.